And most importantly, we’ve built unique brands that speak directly to the different audiences who prefer these drinks. "Whether you prefer tea, iced coffee, lemonade, or a sports drink, you can get all of that under the Cirkul platform. "These brands were crafted deliberately to reach a wide range of audiences," said Co-Founder & Chief Brand Officer, Andy Gay. It’s the first for a beverage CPG to approach expansion this way and an exciting moment for the company." That’s what has allowed us to introduce these brands to very distinct audiences because that’s what they’ve come to expect from us – the ability to get precisely the flavor they want dialed to perfection. "The past three years we’ve been able to excite consumers through our core flavor lines and product, the reusable water bottle. " Traditional CPG companies from a previous era weren’t able to move nimbly as consumers preferences changed, having to go through protracted acquisitions or years of R&D," said Co-Founder & CEO Garrett Waggoner. Driven by a proprietary platform that pairs a reusable water bottle with exchangeable flavor cartridges, Cirkul will roll out 50+ additional flavors before the end of 2022 under these new brands. These new brands are a direct result of Cirkul’s innovative model, which allows it to react quickly and efficiently to consumer preferences, delivering the flavor profiles they are demanding. With these new brands, Cirkul is extending its mission of delivering a health-first, hyper-personalized, convenient product to consumers. The brands include: Gateway Tea, Frosted, Fission, Squeeze Lemonade, Flyte, Verda, Stage Hydration, and Puressenece (full descriptions below). Launched in 2018, Cirkul has maintained a line of 50+ flavors but this marks the first time that the company is launching entirely new brands within its platform. This launch, a first for the Company, represents how Cirkul’s proprietary beverage platform and efficient go-to-market model has revolutionized how modern CPG companies can introduce new products to consumersĬirkul, a beverage platform known for its patented flavor cartridges and reusable water bottle, is rolling out 8 new, unique beverage brands directly to consumers. Cirkul Expands Its Beverage Platform To Incubate and Launch New Brands, Announcing Rollout Of 8 New, Unique Beverage Brands (Graphic: Business Wire)ĬIRKUL EXPANDS ITS BEVERAGE PLATFORM TO INCUBATE AND LAUNCH NEW BRANDS, ANNOUNCING ROLLOUT OF 8 NEW, UNIQUE BEVERAGE BRANDS
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